Our Story

Trends come and go but natural beauty is timeless. And the foundation of that is great skin.
It’s a belief that we fully stand by and we want you to have it.

Founded in June 2020, Allura Asia Pte Ltd. is a Singapore-based cosmetics distribution company specialising in Asian beauty products that range from makeup and skincare, to fragrances and body care in the Southeast Asia region. From best-selling K-beauty items to trending Japanese skincare, we bring in high-quality products from responsibly-sourced manufacturers around Asia, all with the aim to help you enhance your natural beauty.

While cosmetics are essential to the everyday consumer, not everything that’s available on the market works. What sets us apart is that we are the sole distributor of the brands on our site, and we curate our items with the real user in mind. That means easy-to-use and effective skincare and makeup, sold at competitive, yet wallet-friendly prices. We’re here to help you kick-off your beauty journey and guide you in making the best possible choice for your skin tone and type.