Smize Happily With PRIVIA’s Eye Serum

“Smile with your eyes,” as coined by supermodel Tyra Banks on the thirteenth cycle of America’s Next Top Model. Ever since its introduction, the term became part of the daily lexicon of Tyra and her minions. The art of smizing is epitomized by the legendary Super Smize.

In the era of COVID, face masks and social distancing, to “smile with one’s eyes” is more crucial and relevant than ever.

Eyeshadow sales have gone way up and we hope that our aspiring models and creatives are looking for new ways to express and connect.

Thus, the art of smizing.

But what are the hidden dangers of the half-squint?

Crow’s feet develop over time because of tiny muscle contractions that happen every time you make a facial expression. There are two different types of wrinkles: dynamic and static. Dynamic wrinkles are those that appear during muscle contraction.

Crow’s feet, or fine lines, that are etched into your skin from smiles and laughter sounds like a beautiful thing……… in theory.

In reality, they add years to your look and can really cut away at your self esteem.

Fret not, there are many ways to prevent premature fine lines around your eyes from forming.


It’s important to have a solid anti-aging skincare routine in place. Taking care of your skin by cleansing, toning, and moisturizing it properly is key.

A high-quality eye cream can also make a huge difference. Apply your eye cream very gently using your ring finger — it’s the weakest finger on the hand so it applies the least amount of pressure to the delicate eye area.

Read More  Visual Guide of Eyeshadow Vocabulary

Be sure to take other anti-aging precautions in your lifestyle.

Using sunscreen, getting enough sleep, drinking water, and limiting alcohol will all help prevent premature aging of the skin. But even your best efforts may not be enough to totally prevent crow’s feet.

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