Yes, we are talking about Lourve X Uniqlo
Have you ever wondered to yourself ” what happens when an ultra serious historically powerful institution steeped in tradition meets break-neck speed fast pop fun for the IG obsessed masses? “
Well here is your answer:
It’s like the regrettable time universities and NASA lent their names to likes of Forever 21 and H&M, to be reduced to a fashion statement.
While it’s not news at all for institutions to mass produce merch, this particular collaboration is abrasive to good sense because of the nature of the fine arts.
Once again, marketing execs are trying to play the role of art patron and created the “win-win” collaboration collection that literally nobody wants or needs.
Thanks for putting out a wholly uncreative collection in the time of a global pandemic and climate change
Leonardo Da Vinci himself would be rolling over in his grave.