BLACKPINK and YSL: Selling Power

Rosie became YSL’s global brand ambassador in June 2020 and its beauty ambassador in January 2021.

This pairing has been extremely lucrative for the French brand, as Korean fans have rushed to buy Rosie’s favourite items.

Items featured on the k-pop star’s instagram frequently get sold out within hours.

Top items include the Kaia Satchel bag she carried to the Saint Laurent show for Paris Fashion Week in 2020, the YSL heart earrings with which she dazzled at a press conference and, of course, the much-talked-about faux-fur trimmed leather skirt she put on for the cover of Dazed magazine. 


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